Maroon Ventures forms Radiant Markets to offer interactive ad solutions to SMBs

CRESTED BUTTE, Colorado, Jan. 13 – Maroon Ventures announced today the formation of Radiant Markets, LLC, a company that will focus on meeting the interactive advertising needs of small to medium businesses. “When we formed Maroon Ventures, one of our goals was to take advantage of diverse opportunities in the interactive space,” said Christopher W. Tippie, Maroon Ventures’ managing partner. “Radiant Markets is a perfect example of what we’re trying to do. In addition to consulting work and advising startup business on how to engage local media companies, Maroon Ventures also is launching its own businesses.” Maroon Ventures partners Wesley A. Jackson and Robert Benz will serve as CEO and COO of Radiant Markets, respectively. Both are seasoned executives with more than 30 years of combined experience leading successful interactive media companies. They will leverage the strengths of Maroon Ventures to create a business that helps SMBs buy advertising across a variety of Internet products to create business leads that can be measured at the cash register. “With the economy struggling, we believe now is the perfect time to introduce efficient advertising solutions,” Jackson said. “Small to medium businesses are looking for ways to save money. These companies are redeploying their ad budgets toward highly targeted and measurable advertising. Radiant Markets will help them focus their advertising on solutions that drive demonstrable results.” Radiant Markets will be launching its beta offering in Louisville, KY, where it will target advertisers across key categories to show that its proprietary results management engine and learning CRM can drive effective campaigns. Radiant will partner with key solution providers, including search, video, email and graphical ads, to ensure advertisers get optimal results. “Radiant Markets will develop distribution relationships customized for select small to medium sized businesses,” Jackson said. “The combination of targeted publishers matched to advertiser category, rigorous identification of effective results and relentless pursuit of effectiveness and efficiency provides SMBs a strategic partner typically reserved for large companies.” Radiant Markets will be announcing a series of strategic distribution partnerships during the next several weeks. These partners will work with Radiant Markets to serve SMBs in Louisville. “Louisville is an excellent market for our beta,” Jackson said. “We believe SMBs in the market are a strong representative sample of our target customer base across the United States.” “This is a milestone for Maroon Ventures, and we hope it’s just the first of many businesses we create,” Tippie said. About Maroon Ventures www.maroonventures.com Maroon Ventures is a professional services firm that connects emerging business opportunities with media companies to help them execute in local markets. Its members draw on extensive operational and strategic experience to drive innovation throughout the business lifecycle. About Radiant Markets www.radiantmarkets.com Radiant Markets is a multi-channel online advertising technology platform engineered to power the delivery of competitive online advertising solutions to local businesses across the United States. For more information Charity Huff, Partner, Maroon Ventures (303) 886-6816 Bob Benz, COO, Radiant Markets (865) 604-7731